Fan engagement-driven brand strategy, sports design, and copywriting for college athletic departments and conferences.

Typical deliverables include a written design brief, a brand strategy document, a new combination mark, a custom wordmark, a mascot symbol, tertiary and sport-specific marks, brand style guidelines, and a logo slick. Many programs add social media templates, letterhead, and other launch assets.

Most athletics identity projects take 12 to 16 weeks, or about three to four months, across our four phases. Timelines depend on how quickly feedback comes back, and larger efforts involving mascot changes can take longer.

We present up to three creative directions, with rounds of revisions before you choose one and another round as we refine it. We don't believe in the "big reveal": you're part of the process from day one, so there are no surprises in the design phase.

You get perpetual, royalty-free rights to use your final logos and brand assets once the project is paid in full, so they're yours to put on uniforms, merchandise, and everything in between. Specific rights can be tailored in your agreement, and if you'd like, we also coordinate trademark research and registration through our trademark and IP attorney partner.

We don't film or edit video. We do design motion: animated logos and marks, and interactive motion graphics built in code and Rive for websites, apps, social, and digital displays. For filmed content, we create the brand, graphics, and art direction your video team builds on, and if you need one, we can recommend trusted videographers from our network.

Yes. High schools go through the same big decisions as colleges, like a new mascot, an updated logo, or a consistent look across every sport, and we scale the process and deliverables to fit a school's budget and timeline. In an era where professional and college athletics teams are cracking down on trademark infringement, it's more important than ever for high schools to have custom and ownable IP.

Yes. We prepare detailed proposals covering our process, timeline, case studies, and references, and can respond to formal RFPs and bid requirements from athletic departments and procurement offices. RFPs can be sent to newbiz@tamartin.studio.

Your project is led and contributed to directly by Principal & Creative Director T. Adam Martin, who began his career designing for the NCAA, the SEC, and major athletic programs at Host Communications. A trusted network of associates, including illustrators, type designers, photographers, motion designers, and developers, scales with your project as needed with Martin leading the strategy and design.

Yes. References are available from leaders at professional and college athletics organizations, consumer brands, media companies and more.