EST 2006—T/A Martin Studio is an award-winning design firm founded by sports industry veteran T. Adam Martin. Servicing a range of clients across sports, entertainment, and adjacent industries, the studio operates as a strategic brand and digital product consultancy, creative content partner, and multidisciplinary design resource.

For nearly two decades, T/A Martin Studio has been providing a range of services to clients helping them better define who they are, clarify what they or their products do, as well as inform their intended audiences why they matter by engaging their consumers with thought-provoking visual narratives and digital experiences.

Early in its existence, the studio's Principal made a conscious decision to remain lean in order to provide an intimate consulting experience. Although independently operated, T/A Martin Studio possesses a flexible ability to scale and custom-tailor multidisciplinary teams by leveraging a trusted network of specialized associates developed over the Principal's two decades in the global sport business and creative industries.

A broad scope of clients have included athletes, professional sports organizations and leagues, sports media companies, collegiate sports properties and conferences, high school and college athletic departments, consumer and lifestyle brands, tech startups, and advertising agencies.

Unfortunately, due to the contractual nature of the sports and entertainment industries, much of the firm's projects are private and not available for public viewing.

Capabilities

GRAPHIC design
›› Identity/Logo Design
›› Print Collateral
›› Editorial/Publication Design
›› Bespoke Typography
›› Packaging Design
›› Environmental Design
›› Signage & Wayfinding
›› Key Art/Photo Illustration
›› Sports Design
›› Sports Branding
CONTENT
›› Social Media Content
›› Podcast Production
›› Motion Graphics
›› Copywriting
›› Photography Sourcing
›› Art Direction
›› Photo Retouching & Compositing
›› Illustration
›› Content Strategy
›› Advertising Campaigns
PRODUCT DESIGN
›› User Experience Research
›› User Flows and/or Sitemaps
›› Wireframes/Low-Fidelity Prototyping
›› High-Fidelity Figma Prototyping
›› Information Architecture
›› Design System Creation & Management
›› Visual Design
›› User Interface Design
›› App Design
›› Responsive Web Design
strategy
›› Brand Positioning
›› Brand Architecture
›› Brand and/or Product Naming
›› Brand Activation & Guidelines
›› Digital Strategy
›› Creative Direction
›› Development Sourcing
›› Product Strategy & Management
›› Market Research & Analysis
›› Sports Marketing

About the Principal

Portrait of Adam Martin

After earning a B.F.A. in Graphic Design from Eastern Kentucky University ('05), Adam Martin started his career as a graphic designer at the legacy collegiate sports marketing firm, Host Communications, working with many prominent college athletics organizations. In 2006, he left HOST to focus on independent consulting, bringing digitally-driven design, creative direction, and strategy to clients in sports.

For two decades, Adam has designed award-winning work and has become a respected voice in sports design and marketing through his former podcast and media brand, Makers of Sport®. Though his work is mostly known in the sports industry, he and his partners also have experience in consumer brands, food & beverage, higher education, tech, healthcare, automotive, nonprofits, weather, and industrial industries.

While Adam continues to consult with clients on a selective basis, in 2022, he joined the sports media startup Overtime in order to lead their digital product design team; an endeavor he continues as the $500m company's Senior Manager of Digital Product Design.

Adam resides near Lexington, KY with wife, three kids, and Australian Shepherd.

Select Brand Experience

  • NCAA
  • southeastern conference
  • pacwest conference
  • kentucky wildcats
  • tennessee volunteers
  • ARIZONA WILDCATS
  • TEXAS LONGHORNS
  • FLORIDA STATE SEMINOLES
  • BOSTON COLLEGE EAGLES
  • eastern kentucky colonels
  • DUQUESNE DUKES
  • MOREHEAD STATE EAGLES
  • TRANSYLVANIA PIONEERS
  • MARYMOUNT SAINTS
  • learfield IMG COLLEGE
  • JMI SPORTS
  • OCTAGON
  • ATHLETE ESSENTIALS group
  • english premier league
  • KANSAS CITY CHIEFS
  • tennessee titans
  • ATLANTA FALCONS
  • ATLANTA BRAVES
  • BOSTON RED SOX
  • SAN DIEGO PADRES
  • SHAI GILGEOUS-ALEXANDER, NBA ATHLETE
  • TYLER ULIS, former NBA ATHLETE
  • MALIK MONK, NBA ATHLETE
  • MATT CARPENTER, MLB ATHLETE
  • THE JOHN WOODEN AWARD
  • D.C. United football club
  • ATLANTA UNITED F.C.
  • Chelsea f.c.
  • the pga tour
  • THE DRONE RACING LEAGUE (DRL)
  • overtime
  • SLAM MAGAZINE
  • intercollegiate men's lacrosse coaches association (IMLCA)
  • Minor league baseball
  • UNDER ARMOUR basketball
  • steph curry brand
  • ADIDAS basketball
  • Nike basketball
  • DAVE CAMPBELL'S TEXAS FOOTBALL (DCTF)
  • Kith NYC
  • tempurpedic
  • equipment depot
  • ACCUWEATHER
  • RAISING CANES CHICKEN FINGERS
  • 3d lacrosse
  • the kroger co.
  • ALE-8-ONE BOTTLING CO.
  • JIM BEAM BRANDS
  • red bull energy drinks
  • UNIVERSTITY OF KENTUCKY GATTON COLLEGE OF BUSINESS & ECONOMICS
  • uNIVERSITY OF KENTUCKY COLLEGE OF EDUCATION
  • uk healthcare