T/A Martin Wordmark

NIL Athlete Branding for Wan’Dale Robinson

Objective + Results

The Virtus Brand guides current and former student-athletes through the name, image, and likeness (NIL) process. The NIL agency engaged T/A Martin Studio to create a personal brand identity for then University of Kentucky wide receiver Wan’Dale Robinson.

Wan’Dale’s game and style are versatile, so his visual branding needed to be as well. The studio designed a flexible identity system anchored by a sharp-edged, shield-like monogram built from his initials and uniform number, with a set of wings inspired by the wings tattooed on his chest. The monogram works with or without the wings, and the palette draws from University of Kentucky royal blue, navy, white, and silver.

Wan’Dale’s name is unique. Messi. Ronaldo. LeBron. When fans know you by one name, you’ve made it. The studio designed a bespoke wordmark built to make the name Wan’Dale famous, paired with Akzidenz Grotesk, a typeface popularized by Swiss designers for its versatility, a fitting match for a player often called a Swiss Army knife on the field.

credits

CLIENT
Wan’Dale Robinson
The Virtus Brand
‍
CREATIVE DIRECTOR + DESIGNER
T. Adam Martin, T/A Martin Studio

Services Provided

›› Brand Strategy
›› Athlete Branding
›› NIL Branding
›› Identity/Logo Design
›› Bespoke Wordmark
›› Color & Typography
›› Brand Guidelines
›› Merchandise Mockups
Wan’Dale Robinson with his WR primary mark
The primary mark: a sharp-edged, shield-like monogram built from Wan’Dale’s initials and uniform number, with wings inspired by the wings tattooed on his chest.
Wan’Dale Robinson identity system: primary mark, letter mark, and wordmark
A flexible identity system for a versatile player: the primary mark, a letter mark without the wings, and a bespoke WAN’DALE wordmark, each usable on its own or together.
WR primary mark on royal blue jersey mesh
The primary mark on jersey mesh in University of Kentucky royal blue.
WR monogram and WAN'DALE wordmark on a blue t-shirt
The monogram and wordmark scaled up for apparel.
WR marks on receiver gloves, a fitted cap, and a shopping bag
The system applied across receiver gloves, headwear, and packaging.
Tonal WAN'DALE marks on a phone case and a navy hoodie
Subtle tonal applications for everyday merchandise and accessories.
Royal blue, navy, white, and silver palette with an Akzidenz Grotesk type poster
A palette drawn from University of Kentucky royal blue, navy, white, and silver, set in Akzidenz Grotesk, a typeface prized for its versatility, much like Wan’Dale on the field.

Athlete Branding

See more of our athlete branding and personal logo design work for pro and college athletes.