Recruiting Brochure and Social System for the PacWest Conference

Objective + Results

The PacWest Conference engaged T/A Martin Studio for a recruiting brochure and a season of social media templates. The PacWest spans fourteen member institutions across California, Hawai‘i and Utah and fifteen sponsored sports, so the brochure leans into its geography: the inside spread is a map with every member school hung off it, followed by a directory of who they are and what they play.

The social templates solve the opposite problem. Scoreboards, final scores, preseason polls and award graphics all have to be filled in quickly by conference staff, so each template isolates the variable parts: two marks, two numbers, a name, a school. A scratched metal and chalk treatment holds them together as one set.

credits

CLIENT
PacWest Conference

DESIGNER
T. Adam Martin, T/A Martin Studio

PHOTOGRAPHY
PacWest Conference and member institutions

Services Provided

›› Graphic Design
›› Print Design
›› Social Media Design
›› Template Systems

PacWest Conference recruiting brochure standing open on a dark surface, cover reading Explore New Horizons — The recruiting brochure: Explore New Horizons.

PacWest brochure outer spread: conference overview, sports list and the cover — Outer spread: the conference overview and sponsored sports.

PacWest brochure inner spread: a map of member schools beside a directory — Inner spread: fourteen schools, one map.

Four PacWest social templates: a basketball scoreboard, a soccer final score over a photo, a volleyball preseason poll and a Preseason Setter of the Year graphic — Social media templates: scoreboard, final score, preseason poll and award graphics, designed for conference staff to fill in quickly.

College Athletics

See more of our college athletics branding and sports design work for athletic departments and conferences.