T/A Martin Wordmark

Website Design for Western Powders

Objective + Results

Western Powders, a Montana powder and gun care manufacturer, engaged T/A Martin Studio to redesign the website that sells its five brands, Ramshot, Accurate, Montana X-Treme, Blackhorn 209 and Norma, out of one storefront.

The old site made visitors pick a brand before it told them anything, but reloaders arrive knowing the powder they want, not the parent company. The new homepage leads with the brands as a row of marks and lets the rest of the page do the selling. Product pages carry the load: the shot, the description, the buy controls and the reviews run in a single column, so the spec, load data and reviews are all one scroll away instead of hidden behind tabs. The studio wrote the copy and built the wireframes and site map alongside the visual design.

credits

CLIENT
Western Powders

CREATIVE DIRECTOR + DESIGNER
T. Adam Martin, T/A Martin Studio

Services Provided

›› Web Design
›› UX & Wireframing
›› Copywriting
›› Strategy
›› Art Direction
Western Powders site on three iPhones: the Ramshot homepage, the open menu, and the Montana X-Treme brand page
The homepage, the menu and a brand page on mobile.
Montana X-Treme brand page on an iPad and an iPhone
The Montana X-Treme brand page on tablet and phone.
Outdoor Blog article page on an iPad and an iPhone
An Outdoor Blog article on tablet and phone.
Full Western Powders homepage: Ramshot hero, five brand marks, testimonial and outdoors news
The full homepage on desktop.
Full Montana X-Treme brand page with products, cleaning procedures, FAQ and endorsements
The full Montana X-Treme brand page on desktop.
Full Cowboy Blend product page with price, buy controls, reviews and related products
The full product page on desktop: the shot, the buy controls and the reviews in one column.