Sports Graphics and Illustration

Objective + Results

Shorter projects for pro sports clients: a commissioned billboard for David Ortiz’s farewell season, a member flag and identity for the Kansas City Chiefs Kids Club, and season key art concepts for the Drone Racing League.

Each project below has its own section.

credits

CLIENTS
Boston Red Sox
Kansas City Chiefs
The Drone Racing League

DESIGNER + DIGITAL ARTIST
T. Adam Martin, T/A Martin Studio

Services Provided

›› Digital Art
›› Key Art
›› Photo Illustration
›› Logo Design
›› Typography

Boston Red Sox

Gracias 34: Thank You Big Papi

For David Ortiz’s final season, the Boston Red Sox ran 34 x 34: 34 #ThanksPapi billboards around Boston, each designed by a different artist. T/A Martin Studio was one of the 34.

The concept is his career. Nineteen seasons in the majors become nineteen typefaces, one for each year, overlaid into a single 34: every season has its own character, and together they make one journey. The companion piece spells PAPI behind him on the walk off, with GRACIAS across it, in square and billboard formats.

Organizer + art director: Marissa McClain, Boston Red Sox.

See all 34 billboards on the Red Sox project page ›
Gracias 34: a red 34 built from layered numerals, Ortiz walking away below
Nineteen seasons, nineteen fonts, one 34.
Gracias Papi: Ortiz walking away, bat on his shoulder, framed by tall thin PAPI letters
The walk off: Gracias, Papi.
Gracias Papi billboard format
The billboard, one of the 34 around Boston.

Kansas City Chiefs

Kansas City Chiefs Kids Club

For the Kansas City Chiefs Kids Club, T/A Martin Studio designed the member flag, This Is Chiefs Kingdom, in three directions built around Eric Berry, Alex Smith and Travis Kelce.

The studio later came back for the club’s new identity, Kingdom Kids, presented by GEHA.
Chiefs Kids Club flag design: Eric Berry, Alex Smith and Travis Kelce over a gold This Is Chiefs Kingdom band with the arrowhead
This Is Chiefs Kingdom: the Kids Club flag.
Chiefs Kids Club flag design: collage cutouts of Berry, Smith and Kelce on red static with the Kansas City Chiefs wordmark and Kids Club badge
The collage direction, with the Kids Club badge.
Chiefs Kids Club flag design: Berry, Smith and Kelce in red duotone above a gold This Is Chiefs Kingdom band
The duotone direction.
Kingdom Kids logo concepts for the Kansas City Chiefs, presented by GEHA
Kingdom Kids logo concepts.

DRL

Drone Racing League Key Art

The studio was hired by The Drone Racing League in NYC to conceptualize initial key art for the company's drone racing season. Each race is known as a level; the key art, referred to as Level Identities, sets the tone for the visual look and feel of the upcoming season and to be used as title cards in broadcast graphics, on the website and in digital marketing and social media.

The following concepts were created as part of the initial pitch to the Design Director and Executive Team which included T/A Martin Studio's concepts as well as in-house concepts.

Creative direction: DRL in-house marketing team.