Chelsea FC & Premier League in the USA
Objective + Results
Working with Gilt Edge Soccer Marketing, T/A Martin Studio created social campaigns aimed at growing English football’s American audience.
Chelsea Mic’d Up was the club’s official US podcast. Rather than a single announcement, the launch rolled out as a sequence of host cards built from one kit: a portrait knocked out over Chelsea blue, torn yellow panels, hand-drawn script for the personal line and a heavy condensed surname. Each card says who the host is and where they come from, so the show reads as people rather than a logo. The same kit also covered a Meet the Hosts card and in-feed video.
On MLB Opening Day, Premier League’s USA socials ran some of the league’s most notable stars as Backyard Baseball cards, a nod to the classic computer game: nicknames instead of positions, a short scouting note, four skill ratings and one question for fans, would you pick him for your team?
Chelsea Mic’d Up was the club’s official US podcast. Rather than a single announcement, the launch rolled out as a sequence of host cards built from one kit: a portrait knocked out over Chelsea blue, torn yellow panels, hand-drawn script for the personal line and a heavy condensed surname. Each card says who the host is and where they come from, so the show reads as people rather than a logo. The same kit also covered a Meet the Hosts card and in-feed video.
On MLB Opening Day, Premier League’s USA socials ran some of the league’s most notable stars as Backyard Baseball cards, a nod to the classic computer game: nicknames instead of positions, a short scouting note, four skill ratings and one question for fans, would you pick him for your team?
credits
CHELSEA MIC’D UP
Client: Chelsea FC c/o Gilt Edge Soccer Marketing
Art Director: T. Adam Martin, T/A Martin Studio
Graphic Designer: Mike Baldwin
PREMIER LEAGUE X MLB
Client: Premier League USA c/o Gilt Edge Soccer Marketing
Creative Director + Designer: T. Adam Martin, T/A Martin Studio
Character Illustration: Lafe Taylor
Client: Chelsea FC c/o Gilt Edge Soccer Marketing
Art Director: T. Adam Martin, T/A Martin Studio
Graphic Designer: Mike Baldwin
PREMIER LEAGUE X MLB
Client: Premier League USA c/o Gilt Edge Soccer Marketing
Creative Director + Designer: T. Adam Martin, T/A Martin Studio
Character Illustration: Lafe Taylor
Services Provided
›› Art Direction
›› Social Media Design
›› Campaign Design
›› Content Strategy
›› Social Media Design
›› Campaign Design
›› Content Strategy
Podcast launch · art direction
Chelsea Mic’d Up
Opening Day · design
Premier League × MLB
