Montgomery County Soccer: Brand, Web, Social and Game Day
Objective + Results
Montgomery County’s boys’ soccer program was founded in 1978 by a student teacher from Michigan attending Morehead State University. It played its first varsity season in 1983 and immediately became a successful high school soccer program, playing in state championships and final fours early on against big city schools. The founding coach kept great records on paper.
In the summer of 2026, the studio volunteered time to digitize those records and built an AI-driven website, CMS and console tracker that allow the volunteers and coaches who run the program to easily track, post and run a program digitally with as little effort as possible. Complete with AI-created posters built from the Figma design direction the studio created for social media in years past, the program can now be run from a phone by a busy parent or student.
Low-effort tasks bring valuable long-term rewards for MoCo and encourage upkeep of the program’s data long term, as a single source of truth online.
In the summer of 2026, the studio volunteered time to digitize those records and built an AI-driven website, CMS and console tracker that allow the volunteers and coaches who run the program to easily track, post and run a program digitally with as little effort as possible. Complete with AI-created posters built from the Figma design direction the studio created for social media in years past, the program can now be run from a phone by a busy parent or student.
Low-effort tasks bring valuable long-term rewards for MoCo and encourage upkeep of the program’s data long term, as a single source of truth online.
credits
CLIENT
Montgomery County High School Boys Soccer Program
CREATIVE DIRECTOR, DESIGNER + DEVELOPER
T. Adam Martin, T/A Martin Studio (pro bono)
Montgomery County High School Boys Soccer Program
CREATIVE DIRECTOR, DESIGNER + DEVELOPER
T. Adam Martin, T/A Martin Studio (pro bono)
Services Provided
›› Brand System
›› Creative Direction
›› Web Design + Development
›› Product Design
›› Social Media Design
›› Content Strategy
›› Creative Direction
›› Web Design + Development
›› Product Design
›› Social Media Design
›› Content Strategy
identity · type · color
Brand System
A lowercase, tightly set voice in ITC Avant Garde Gothic, jersey-style Kickoff numerals for every score and stat, and the program’s navy, blue and red. Rock Solid, a motto from the program’s past, became the sign-off on everything.
social · match day to full time
Social Posters
One poster system carries a season, from match day to full time. Every poster speaks for the team: the final carries the scoreline and the goals, and leaves out what was done to them.
product design · mobile
Game-Day Console
One volunteer runs game day from a phone on the sideline: the clock, the lineup, goals, saves and corners. Each tap updates the website live, and when the final is confirmed the poster is ready to post.
web design + development
mocoboyssoccer.com
Part news hub, part living museum. The site carries the schedule with box scores, rosters and stats for every team, the program’s updates and press, and a history section built from decades of scanned clippings, programs and coaches’ records.
