Logos and Apparel Design

Objective + Results

Oftentimes clients approach the studio to design logos for brands, programs, companies, athletes or products, and the marks often end up on a shirt. Below is a selection of logos and identities designed by the studio over the years, ranging from sports to corporate to small business branding, followed by apparel work.

credits

CLIENTS
Various, including Spalding University Athletics and SkratchTV
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CREATIVE DIRECTOR + DESIGNER
T. Adam Martin, T/A Martin Studio

Services Provided

›› Identity and Logo Design
›› Apparel Design
›› Illustration

Identity design

Logos

Sports branding for Commonwealth Soccer Club in Lexington, KY
Sports branding hang tag concept for the Atlanta Braves 755 Clothing Co. honoring "The Homerun King" Hank Aaron
Sports branding concept for the Atlanta Braves 755 Clothing Co. honoring "The Homerun King" Hank Aaron
Sports Branding / Sports Design — A logo for an undisclosed NBA player from Canada
Official sports branding concept for the Atlanta Braves 755 Clothing Co. honoring "The Homerun King" Hank Aaron
Brewery and beer branding for Whitesburg, KY taphouse Willy's Taphouse
Sports logo design for the Tennessee Titans internal employee excellence program
Logo design for Kentucky Flooring Warehouse in Mt. Sterling and Lexington, KY
Sports logo design concepts for the Kansas City Chiefs Kingdom Kids program
Sports logo design for the STX 3d Rising lacrosse showcase series
Sports branding for 3d Lacrosse's BOX properties

Logo design

Bracketology for Spalding University

Bracketology is Spalding University’s bourbon-inspired basketball fundraiser in Louisville. The chosen mark sets a display serif from the spirits world in a circle around a simple basketball, over a texture of barrel-wood planks.
Bracketology by Spalding University badge: yellow serif lettering around a basketball on navy barrel-wood texture
The Bracketology badge.
The Bracketology badge on a rocks glass and a white tee
On a rocks glass and a tee.
The Bracketology badge on a blue wood-grain business card
On a business card.

Apparel · graphic design and illustration

SkratchTV Tees

SkratchTV launched as golf’s first internet video network, a joint venture between the PGA TOUR and Bedrocket built for a golf-hungry community of creators, pro athletes and fans. Its pitch was short attention span golf in a voice that echoes its users: whip-smart, funny, and a little bit brash. T/A Martin Studio designed a run of tee graphics in that same voice.

Each design bends a straight piece of golf language slightly: Golf Untucked, Fore Father, Get Some Green, Golf Less Seriously and Tap Dat. All five run off the same setup, a heavy display cut over a single flat color with the Skratch mark small underneath, so the line reads as a set.
Golf Untucked: white Golf type with a kid golfer silhouette as the L, on redFore Father: an American flag made of golf irons above a stencil Fore Father bar, on blueGet Some Green: stacked condensed type with a tiny yellow flagstick, on greenGolf Less Seriously: clean Golf over distressed slab serif, on pinkTap Dat: spaced letters around a ball dropping into the cup, on charcoal
The run: Golf Untucked, Fore Father, Get Some Green, Golf Less Seriously and Tap Dat.