Atlanta Braves: Campaigns and Posters
Objective + Results
T/A Martin Studio worked with the Atlanta Braves’ in-house marketing team on regional campaigns and event graphics: the Braves Country Road Trip, which took the team to fans across the Southeast, and concert posters for CoolToday Park, the club’s spring training home.
Each project below has its own section.
Each project below has its own section.
credits
CLIENT
Atlanta Braves
CREATIVE DIRECTOR
Insung Kim, Sr. Creative Director, Atlanta Braves
ART DIRECTOR + DESIGNER
T. Adam Martin, T/A Martin Studio
Atlanta Braves
CREATIVE DIRECTOR
Insung Kim, Sr. Creative Director, Atlanta Braves
ART DIRECTOR + DESIGNER
T. Adam Martin, T/A Martin Studio
Services Provided
›› Art Direction
›› Marketing Campaigns
›› Copywriting
›› Poster Design
›› Typography
›› Social Media
›› Marketing Campaigns
›› Copywriting
›› Poster Design
›› Typography
›› Social Media
Campaign
Braves Country Road Trip
The studio was hired to create a marketing campaign for the Braves Country Road Trip, a set of on-site events hosted by the Atlanta Braves in regional TV markets such as Charlotte, NC; Birmingham, AL; Greenville, SC; Chattanooga and Nashville, TN.
T/A Martin Studio integrated with the Braves' in-house marketing team to conceptualize and pitch ideas based off of the logo which was designed by Atlanta graphic designer, T.J. Harley. The final concept, which used city nicknames prominently displayed as hero typography on marketing materials, allowed Braves fans in bordering states to showcase their combined regional and Braves pride.
A series of posters, bumper stickers, banner ads, social media graphics, t-shirts and other assets were produced. The Braves staff came back to Atlanta having run out of posters, t-shirts and bumper stickers. The campaign was a big hit; pun intended.
Other contributors: Ashley Allphin, Production Designer, Atlanta Braves; TJ Harley, Logo Designer, Harley Creative.
T/A Martin Studio integrated with the Braves' in-house marketing team to conceptualize and pitch ideas based off of the logo which was designed by Atlanta graphic designer, T.J. Harley. The final concept, which used city nicknames prominently displayed as hero typography on marketing materials, allowed Braves fans in bordering states to showcase their combined regional and Braves pride.
A series of posters, bumper stickers, banner ads, social media graphics, t-shirts and other assets were produced. The Braves staff came back to Atlanta having run out of posters, t-shirts and bumper stickers. The campaign was a big hit; pun intended.
Other contributors: Ashley Allphin, Production Designer, Atlanta Braves; TJ Harley, Logo Designer, Harley Creative.
Poster design
CoolToday Park Concert Posters
CoolToday Park, the Atlanta Braves spring training home in North Port, Florida, books concerts in the off months. T/A Martin Studio designed the posters for two of them, and gave each its own world.
High Tide got a letterpress country-bill treatment, all weight and lockup, the way a show poster has looked for a hundred years. Hot Stove Beach Style got a sunset geometry instead, built around a big orange sun: one take with a heavy grotesque and nothing else, another setting the sun over the outfield lawn.
High Tide got a letterpress country-bill treatment, all weight and lockup, the way a show poster has looked for a hundred years. Hot Stove Beach Style got a sunset geometry instead, built around a big orange sun: one take with a heavy grotesque and nothing else, another setting the sun over the outfield lawn.
